Gamesight 发布 Quests 产品以简化发行商创作者计划

Gamesight wants to make it easier for game makers to connect with creators. 

After working with publishers like 2K and Capcom to stand up customized creator programs — recruiting content creators and encouraging them to play and promote games through structured incentives and expanded access — the Seattle-based Gamesight is stepping up its offering today, November 12, with the launch of Quests, a dedicated platform for game makers to create plug-and-play creator programs. 

“Typically what happens with any sort of long-term creator engagements is there’s not a game update, or there’s not something to talk about at every moment of every time — and so Quests allow us to build beats where maybe there isn’t something, and it provides another way that we can engage with creators,” said Gamesight director of creator strategies Jennifer Zall in an interview with GamesBeat. “Typically, with any kind of smaller community initiatives, there’s either less budget, or there’s no guarantees on whether or not people are going to be making content. Quests allow us to ask for a specific thing, and then reward afterwards.”

Using Gamesight’s Quests tool, publishers can set challenges for communities of creators and automatically dole out rewards for creators who complete the challenges, using progression systems or group goals to make participation more engaging. Using this tool can help game makers achieve a 3x return on spend in media value and a 68x return on investment, according to Gamesight head of data and measurements Christian Thomas in an interview with GamesBeat, who cited an internal pricing model the company uses to estimate how much it costs to pay a creator to make a piece of content.

“For every piece of content that’s created in an earned capacity under a Quest, we could say, ‘Hey, if we had to pay this creator — had to contract them for that stream or for that Twitter post, or whatever it was — it should have cost X, but instead, it just cost us this,’” Thomas said.

In addition to representing a more productized version of Gamesight’s creator program offering, Quests incorporates new features that Gamesight had previously shared with some clients on an experimental basis, including the ability to connect challenges to in-game actions using Gamesight’s pre-existing game-telemetry and attribution capabilities. Publishers that are already using Quests include Plaion, Capcom, and Arc System Works.

“It’s not super uncommon for Gamesight to have under-the-radar, skunk works kind of features and products that we have enterprise partners using and helping co-develop with us for months, or sometimes up to a year,” Thomas said. 

Gamesight is not the first entity to use the word Quest to describe an engagement-rewarding advertising product; Discord’s Quests ad format, for example, is similarly designed to incentivize in-game activity. Zall said the similarity between the products’ names hadn’t caused significant confusion among clients.

“We’re in a gaming space; the whole intent of it is that it’s a challenge. It’s like, you go here, go do something for me, and then you receive this ‚ it’s literally a quest,” Zall said. “So, I think it does make sense if other things start to pop up with similar naming conventions.”

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