这位创作者表示，他反编译了 Block Blast、Candy Crush 和 Subway Surfers，以揭示它们的变现秘诀
This creator says he decompiled Block Blast, Candy Crush and Subway Surfers to reveal their monetisation secrets
A creator called Ayoships is getting millions of views from videos in which he claims to have reverse-engineered several popular apps and games to reveal how they monetise players.
His first few targets have include Hungry Studio’s Block Blast, Sybo’s Subway Surfers and King’s Candy Crush Saga.
The videos have spread quickly across Instagram and TikTok, and were created by data scientist, content creator and a0.dev founder Ayo Omolewa.
On the Ayoships website Omolewa claims to “decompile viral apps and expose the dark patterns inside them.” He has also posted a very detailed blog on how he claims Hungry Studios’ Block Blast works, entitled How Block Blast harvests its players for ad money.
In that breakdown, and in the below video, he alleges that Hungry Studio can profile each player based on their preferences, serving them personally optimised ads to maximise value from each player.
The game’s difficulty is also dynamic, he says, and is designed to ease up so that that players get into a good flow before serving them what is effectively an impossible level. This means they fail and must watch an ad at the optimum time.
At the end of the video, Omolewa concludes: “Block Blast isn’t really a puzzle game, it’s more of an ad harvest with a rigged loop built to squeeze every penny out of you.”
At the time of writing, the Block Blast video has been liked 1.4m times on Instagram, and has 1.6m views on TikTok.
Omolewa also claims to have decompiled Subway Surfers and Candy Crush Saga. In the breakdown of Sybo’s hit runner, Omolewa claims that players are profiled based on data drawn from 158 different attribute trackers which are then used to decide which items and prices are served in the game’s shop, as well as which ads to serve, and when.
At the time of writing, the Subway Surfers video has a combined 64k likes on Instagram and 607k views on TikTok.
The most recent Ayoships video looks at Candy Crush Saga. In the video Omolewa claims that the game’s difficulty is dynamic, and King’s algorithms make it easier if you’re falling behind and tougher if you’re playing ‘too well’.
The video also suggests King tracks how close players are to winning in each level to generate a ‘pass proximity’ number, and then uses it to decide which IAP and ad options to serve its players.
At the time of writing, the Candy Crush video has 42k likes on Instagram and 779k views on TikTok.
We asked Ayoships, Hungry Studio, King and Sybo for comment on the videos. At the time of writing none of them have replied.
来源：Mobilegamer.biz · 移动游戏产业 · mobilegamer.biz