Intelligence (S25) is building benchmarks for the parts of AI that are hardest to measure. Their first product, @DesignArena, lets people use frontier models to build websites, images, videos, and other creative work, then turns those real-world interactions into data that helps model labs understand where their models succeed and fail.

Design Arena has grown to more than 7 million users across 192 countries, and @Intelligence_ai reached a $60 million annualized run rate in about a year.

In this fireside, Intelligence founder and CEO @grx_xce joins YC’s @agupta to explain why measuring what people actually want could become increasingly important as AI models multiply and specialize. They also talk about what she’s learned building a new category at the frontier of AI, where moving quickly and learning as you go can matter more than already having the answers.

00:00 — How Design Arena Works
03:21 — From AI Games to Creative Benchmarks
06:43 — Measuring Human Taste at Scale
09:56 — A Marketplace for Specialized AI
13:52 — The Small Team Behind a $60M Run Rate
17:04 — Hiring Fast Learners and Taking Action
20:56 — Handling Rejection and Living in the Future